Lego the Legend Lego History Lego Mania Lego the best Toy Lego Building Block Lego Unleashed

Lego wasn’t always the beloved block building company we have all come to depend on and love. In fact it was in the summer of 1932, when master carpenter Ole Kirk Christiansen, decided to open his own business out of
Billund, Demark. The first products included stools, stepladders, ironing boards, and a few hand-carved wooden toys.

1934, Adolf Hitler was declared commander-in-chief of Germany, Alcatraz officially became a federal prison, and Lego was born. Christiansen, adapted the name Lego, marrying two Danish words: Leg (play), and
Godt (well), which was shortened into Lego. Interestingly the name also in Latin translates into: “I put together”. The small shop had only seven employees, and Ole Kirk, even then based his work on quality, adapting the motto: “Only the best is good enough”. Later by 1935, Ole Kirk expanded his company product line, releasing one of the first of many quality toys, the Lego Duck. Between 1935 and 1939, Lego continued building various household products, but focus was soon directed to making toys.

By 1940, Ole Kirk’s son, Godfred Kirk Christiansen, was named manager at the Lego factory. Two years later the factory burned to the ground, which did little to deter the production of quality wooden toys. 1943, the Russians were mounting an offensive against German troops near Stalingrad, and the United States begins rationing food. Denmark, now occupied by the German forces, joins against the battle against German troops. Lego, despite the turmoil designs its very first line of brick-based toys, which was released in 1946. Later the next year, Lego for the first time ever employs the use of plastic in their growing line of children’s toys, which included a board game named “Monypoli”. After World War II ended in 1945, Lego Group makes major strides in toy development, which leads them to their decision to purchase a plastic injection molding machine, which was to be used in the production of their growing plastic based toy line.

1949, the U.S.S.R. detonates its first atomic bomb, President Harry S. Truman becomes the thirty-third President of the United States, and Lego is born. Well, at least the very first automatic binding bricks were produced, which are still the flagship model of the Lego bricks we know today. The first bricks only came in a standard square and rectangle, which had both a four and eight stud fastener.
Lego, was already now producing nearly over two-hundred different wooden and plastic toys, including the automatic binding brick line.

Sometime later around 1950, Godfred Kirk, son of the founder, was named junior Vice President on the day of his thirtieth birthday. Lego Group continues designing various automatic-binding accessories like a building base, which purports ten by twenty studs. It was early in 1953, when Lego changed the cumbersome automatic-binding block name, into the infamous “Lego Mursten” or Lego Bricks. The rest as they say is history, since by 1955, Lego had released beam-shaped bricks, windows, and was officially registered in Denmark on the first of May of 1954. News of Lego toys was spilling out of Denmark, which began exporting toys to Sweden. Lego System of Play that had twenty-eight full sets and eight vehicles.

Another pinnacle moment, although not as newsworthy, was the introduction of the stud-and-tube coupling system in 1958, which offered much more stable connecting pieces. The patented coupling system is still in use even today. Production of Lego Bricks continued at a furious pace, and by 1960, Lego Finland and Lego Nederland was established. The zealous toy line, also finally breached into North America by 1961, which was also the year they released the first Lego Wheel. Soon after Lego defined a series of Lego Brick line play-sets geared by age and gender, which were now considered one of the fastest growing toy products on the market.

Another famous Lego brand, that popped up during the mid-sixties was my daughter’s favorite product, the Duplo Brick. Oh, and who
hasn’t heard of the legendary Lego Land, which opened it’s doors to the general public on June 07, 1968, attracting over six hundred thousand visitors on it’s
opening season. Lego could now be found on the stores shelves of forty-two countries, purporting over nine hundred million pieces since it’s first inception in 1953. Lego play-sets were now expanding, using electronic motors, lights, although they never strayed from the basic stud-and-tube coupling system.

Although I was born in the early seventies, I still had plenty of hand-me-down Lego pieces in my collection. Actually I had a full fifty-gallon barrel of the stuff, which I never could get enough of, despite all the other toys I had to play with. My favorite line of Lego products, was the Space collection which began in 1979, which I acquire over eleven individual sets, right up until I became a little too old to play with Lego. Now, I am secretly reliving my childhood, which I do vicariously through my daughter. She is the proud owner of my old collection, or at least what didn’t
get lost or sucked up by the vacuum.

Yes, Lego is the brand of toy like no other. Lego also, isn’t just a kids toy anymore, which a multitude of collectors and life-long Lego maniacs are still building and inventing even today. Some of the most fanatical Lego builders are responsible for the millions of works-of-art still on display at Lego Land even today. Lego to most of us is more than just a toy, it’s the cherished memories, and the motor-skills we acquired, that makes Lego the legend it is today!