The Role of Colors in our Life

Colors are the most spectacular phenomenon mankind is blessed with and still it is so common in everyday life that it is hard to realize the scale of its importance and the variety of influence on the way humans spend their life.

First of all, colors are providers of a significant amount of information about everything in the surrounding environment. Vision represents about 70% of the information human brain receives from the environment and it is mainly because of the colors. If  distinguishing of the surrounding objects was only in aperture, the incoming perceptions of life would be considerably poorer .

Another great part colors play in everyday life is that they help obtain the information faster – up to twice as faster than any written words, and at the same time memorize it better and longer – detailed visual information lasts for almost 3 years in humans’ mind.

Colors really do provide a great amount of information but their impact on human physique and psyche is even greater.

Colors are by their nature reflected or emitted electromagnetic waves with a specific frequency. They affect human physic similarly to any other type of energy.

Since ancient times, the influence of colors on human’s health and behavior has been observed, studied in practice and the results applied in various areas such as medicine, architecture and others. An example of a concept based on using the impact of colors on human’s nature is Feng Shui.

Contemporary science contributes even more to the understanding of the affect of the colors on human physiology and psychology. It is now known that certain color shades can raise adrenaline and blood pressure, excite the aural brain center and improve hearing, stimulate the optic nerve, decrease the activity of the nervous system, improve the short-term memory or boost creative thinking. This special kind of knowledge helps improve the living environment for better and beneficial life.

Colors in life also have great emotional impact and symbolic value. In many cultures and civilizations information of pictographic and characteristic scripts is supplemented and enhanced with colors. Social status or society membership was also indicated through colors which are associated with natural elements. Symbolic colors take part in many rituals and occasions of our life.

An aesthetic role is the one colors are most often associated with. No matter if transient under the influence of fashion trends or remaining unchanged over the centuries, they are constantly present, bringing delight into life.